Project Info
Project Info


Fatherly is the leading digital media brand for dads. Their mission is to empower men to raise great kids and lead more fulfilling adult lives. Fatherly offers original reporting, parenting advice, and insights into a challenging, but profoundly rewarding stage of life.

Working directly with the co-founders, we developed the core visual identity, and designed all digital and printed media for the initial launch of the brand.

Creative Direction: Spencer Bagley, Liza Lowinger, Simon Isaacs
Design: Spencer Bagley, Victoria Herrera
The seahorse symbolizes courage, strength, guidance, and transformation. It is also symbolizes fatherhood because it is the male of the species which becomes pregnant.
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