Project Info
Project Info


PetPlate is a subscription-based pet nutrition company that delivers fresh-cooked, wholesome meals to pet parents across the US. It’s not dog food. It’s food for dogs.

To win new users and command a premium price, the growing brand needed a strategic design partner to elevate their look and feel and tell a story that transcends basic benefit-based marketing.

Agency: Aruliden
Creative Direction: Spencer Paul Bagley
Brand Strategy: Graham McMullin
Design: Edan Esinly, Emma Hovel
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