Project Info
Project Info


Shonda Rhimes is one of the most culturally influential woman in the world. While making her name creating television, she wanted to take the next step in providing her audience with a platform of digital content outside of her network affiliations.

With this new concept, she wanted to craft a website that was bold, modern, and most importantly heart-foward. Working directly with Shonda, we developed the core visual identity, and end-to-end website experience.

Agency: Apartment One
Creative Direction: Spencer Bagley, Liza Lowinger
User Experience: Amanda Forte
Design: Spencer Bagley, Anna Kochman
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