Shonda Rhimes is one of the most culturally influential woman in the world. While making her name creating television, she wanted to take the next step in providing her audience with a platform of digital content outside of her network affiliations.
With this new concept, she wanted to craft a website that was bold, modern, and most importantly heart-foward. Working directly with Shonda, we developed the core visual identity, and end-to-end website experience.
