Vitruvi is a leader in the home fragrance category with a unique positioning as a design-first brand.

Our task was to elevate the brand expression as they expand into new verticals and move beyond essential oils. We worked closely with Vitruvi to infuse sensorial elements to the entire offering and usher a new way of navigating scent – to take what we breathe and make it an air of change.

Agency: Aruliden
Creative Direction: Spencer Paul Bagley
Design: Maya Peraza-Baker, Dan Snyder, Emily Prusak, Eliot Reshetar-Jost
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